![]() Our focus has always been first on the people. We have accounts throughout North America that we provide coffee, equipment, and consulting through, so we spend our time in our WeWork space doing tastings, meeting with customers, doing beta testing of equipment, research and development, and all kinds of fun things. That’s our East Coast base essentially for providing support to our East Coast wholesale accounts. Now we have an office in Washington, D.C. We’ve become very focused on creating an experience around coffee. That was the premise that Madcap is based off of, and from the beginning, we had a focus on working directly with producers we sourced coffee from, highlighting their stories, and we wanted to take an approach that showed that every cup of coffee has a story. So there was a big draw there to focus on that and create an experience that was all relational at all levels. It was in 2008 when I founded Madcap in Grand Rapids, Michigan.Īt that time, I had become obsessed with coffee and everything that goes along with it-being a very global product that’s very much relational, from producing farmers onwards. So Madcap was my third attempt at my own cafe/roaster concept and part of my team, when I started, was comprised of people who’d worked for me in my previous businesses. Before Madcap, I’d actually tried to start a few other cafe/roaster business concepts, both of which didn’t work for a variety of reasons (as those startups tend to do). ![]() I’ve been working in coffee now for almost 16 years. Tell us a little bit about yourself and how you got started with Madcap Coffee. Read on to learn about starting your own coffee brand, what it’s like to see your coffee on social media, and more. A fellow Midwesterner like me, the WeWork Chinatown member’s passion for coffee extends to sourcing beans and presenting them in beautifully designed packaging. Who doesn’t love a great cup of coffee? When I saw Trevor Corlett’s Madcap Coffee tasting events happening here at WeWork, I had to reach out to learn more. ![]() In this series, WeWork’s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community. ![]()
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