![]() Once prepared, we ship directly to the local post office for mailbox distribution while you focus on running your business. We will bundle wrap your EDDM postcards in stacks of 100 (as required by USPS) and ensure all paperwork, EDDM logos, route selections, and postage purchasing is taken care of for you. Our trusted EDDM postcard printing with optional full service mailing allows you to keep your hands free from the manual labor that goes into preparing a mail job - helping you avoid long lines at USPS and heavy boxes. You should also select a direct mail marketing company that targets their mailing lists to reach only the audience you'd like to attract.The Huffington Post Calls Us, "A Leading Service Provider" in EDDM Postcard Marketing. ![]() Design the postcard around what's important to those people. Identify who your ideal customer is - families with young children, for example, or senior citizens. It's crucial to make sure your postcards are reaching your desired audience. Include some sort of call to action - an incentive for customers to think twice about shopping at your store or taking advantage of your services.Use large headlines to get the most important points across quickly.Post cards that are too "busy" will overwhelm potential customers Use a sharp yet simple design and color scheme.The most successful direct mail postcards: If you don't have an eye-catching design or an enticing offer, expect your advertisement to quickly find its way to the trash can. The goal with a direct mail postcard is to catch the attention of potential customers and hold it for as long as possible. Anything that encourages the customer to spend more time looking at your advertisement translates to higher sales.Ĭreating the Ideal Direct Mail Postcard # Despite the added cost, however, these features can produce a higher return on investment. On the other end of the spectrum, if you opt for special features such as perforated coupons, scratch-off games or folding postcards, budget for $1.50 or more for each postcard you send. But if you plan to continue with the service, be sure to budget for the actual costs, which will be at least double. Direct mail companies offer discounted rates for first-time customers to entice businesses to try their service. You might be able to negotiate an introductory rate as low as 25 cents per post card. For example, a 4" X 6" postcard might cost $.70 if you order 1,000 but only $.50 if your order 5,000. Many companies offer volume discounts for large orders. Most postcards fall in the range of 50 cents to $1 each, including postage. ![]() Typically, postage makes up the bulk of the total price.ĭirect mail postcard companies charge on a per-piece basis. There are fees for the cost of design and printing, and separate fees for postage. ![]() The cost of a direct mail postcard is dependent on several factors: the size of the postcard, the number of colors you use and the complexity of design. You can opt for black-and-white or full color and one-sided or two-sided postcards. Larger postcards draw the most attention, but they're also more expensive. There are several sizes of direct mail postcards. When properly designed and targeted, direct mail postcards have a high return on investment as an advertisement medium. That's all you need to get your message out. Unlike other mail, there are no letters to open, so the customers you're targeting will at least take a glance at your advertisement while walking back from the mailbox or looking through their mail in the kitchen. You might be surprised to learn that direct mail postcards have a high success rate.
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